There once were two beautiful flowers.

Over all else the sunflower towered.

But the flytrap did brood

As a Venus Trap should

At the sunflower’s attractive power.

– Bolaji O, 2010

Photo from SarraCenia.com

The Venus Flytrap
The Venus Flytrap was a carnivorous plant that fed on insects and arachnids.

Its sophisticated trapping structure was triggered by tiny hairs on its inner surface.

Whenever an insect or spider crawling along the FlyTrap’s leaves would contact a hair,

the trap would close if a different hair was contacted within twenty seconds of the first strike.

Doesn’t this kind of remind you of a traditional marketing funnel?

Luring in suspects…
Tricking or enticing them to give you their email address…
Then trapping them with your email autoresponder sequence?

ha ha.  Okay.  A bit melodramatic . But it’s a fun point to make.

The Sunflower was always open.

It welcomed bees to enjoy its pollen.

Bees would come by, enjoy the pollen, and then spread that pollen around… ensuring the long-term growth of the Sunflower community.

The particular sunflower may not have benefited specifically from any given bee’s visit.

But the sunflower ultimately thrived.

And attracted a lot more bees, than the Venus Flytrap attracted flies.

It’s a simplistic story.  But the point is clear.

You thrive by helping others thrive.

“Zig Ziglar: “You can have everything you want in life, if you help enough other people get what they want.”